When Promoting Your Business, Focus on People
People needs to be the focus of you business, whether you are marketing your business, making a sale, or promoting your brand. After all, it’s people who buy from you (not the search engines) and...
View ArticleFebruary Inbound Marketing News Roundup
It’s almost the end of a short month, but that doesn’t mean fewer things have happened in inbound marketing. There are always changes, new tools, and new thoughts to learn about. Here’s a roundup of...
View ArticleCreating a Content Marketing Strategy for Your Emails
Granted, email newsletters are just one part of an overall content marketing strategy or campaign. If it’s the only way you’re doing content marketing, then you’re missing out on great opportunities....
View ArticleContent Creation: How to Turn One Idea Into 20 Pieces of Content
Somewhere, we came across a great content creation idea of getting 20 pieces of content out of one idea or topic. We thought this idea would be a great way to provide additional value to our clients...
View ArticleHow White Paper Writing Companies Can Help Your Business
White papers are not new themselves, but they are fairly new as a content marketing technique. In fact, 68% find the papers useful for researching individual vendors, and 59% for creating a vendor...
View ArticleImportance of Content Marketing: The 2013 Digital Influencer Report
Technorati Media recently came out with its 2013 Digital Influencer Report, covering the latest insights of brand marketers, influencers, and consumers when its comes to social media and digital...
View ArticleCreating Blog Content: Why “Contact Us” is a Horrible Call to Action
At the End of Your Blog Posts, That Is One thing that we see on a lot of business to business blogs (and on B2C blogs) is a call-to-action to contact the company or to visit other pages on the website...
View ArticleContent and SEO are the Same Thing!
Get That Into Your Head Already! An interesting problem that we run into regularly is that a client hires us to do business communications, such as press releases, blog posts, web content etc. That’s...
View ArticleHustle, Hustle, Hustle
I need to work harder. I have 11+ communities that I need to build around 11+ different topics. I don’t have much idea how to do that, let alone doing it quickly, but that is what I need to do at work...
View ArticleHow Many Articles Can I Peruse in a Workday?
And Can I Finish This Blog Post Before My Fiance Goes to Bed? It seriously freaks me out when my fiance goes to bed before me. I have no idea why. He’s just going to the next room and won’t even...
View Article
